Monday, January 24, 2011
It’s been a recent trend in the past few years for brewers in our neck of the woods to take out brewing licenses for such bevies like Stella Artois, Peroni, Asahi and Heineken. This is done to effectively cut the cost in shipping and also keep government subsidies for buying local hops and wheat; just to keep the stock holders happy supposedly. It has also been a trend of late that independent retailers and licensee’s to bring out the real stuff at a sometime inflated premium. And for this we thank them.
For example, Psarakos Markets in downtown Thornbury have real Stella for just $42.99 a case, whereas BWS – standing for bulls#&t wine sellers I can only assume – are currently selling said product brewed in Sydney Australia as opposed to Sydney in Belgium for a crazy $52.99; on sale as well.
So big brewers take note. As long as you intend to continually put stock holders interests in front of flavour, the good people at Blackheart & Sparrows, Psarakos Market and Anthony Danna from Bocacchio Cellars– who I am led to believe brings in his own Peroni – will sell us the ridgy didge stuff at a price more often than not cheaper than the stuff brewed here.
So, to keep up the appearances of a blog and not a soapbox, here is a non-fake tube of what was a lip-smacking Dutch brewed Heineken. After drinking 7 of them on Saturday night this post will not have any tasting notes other to say it was mucho fantastico and frightfully wet. Chips-ahoy to you all.